The automation of shopping – or why every apple has a sticker…

Stickers on apples are annoying and un-organic. They don’t decompose and sit in landfill sites for ever. As if the perfect shape and wax coated skin was not evidence enough of human interference in a natural process, they have to have a sticker on too! 

Why does every apple have a sticker? Once you know it’s obvious – but I didn’t  

It’s about the automation of shopping. About user-managed self-service checkouts with only one apple type on the screen. If you have a different apple then key in the user code which is on the label. Simples.

At 6.00 in Asda his morning there were no check-outs operating only the self service ones. How much money does Asda save by automating the shopping process? It still needs the human on hand to sort out issues but one person manages multiple self-service stations. This is the automation of shopping. DIY. Or don’t do it at all.

Is this also the future of the VLE? Choose your course, work through the onscreen instructions, interact where required, pay and walk away with the product.

 

 

Academic culture shock; the VLE and resistance to learning online

I’m still reflecting on the issue of power, since the lack of it was commented on in my EA2 (see politics and power) This weekend I revisited ‘All Watched Over by Machines of  Loving Grace’ (Adam Curtis, 2011).  The 3-part documentary examines how power is perceived and distributed. I’m writing about resistance to virtual learning. Both are connected to the 1990’s. Curtis revisits late 20th century dreams of a cybernetic utopia with freedom from social controls and conventions. Dearing’s  1997 landmark report into the future of higher education claimed the internet would transform the university. There is more…

Underneath, I’m interested in the social construction of identity; how society controls gender expectations opposed to how we interpret ourselves and ways of resistance. The commodification of gender expectations is a powerful and invisible social control. I’m drawn to Edward Bernays application of his uncle Sigmund’s psychoanalytic ideas to public relations and marketing. I also like postmodernist ideas on subjectivity, in particular Baudrillard on simulation and social manipulation of  confusion between the Sign and the Real. Power is the thread which pulls this altogether and digital media the channel where power operates most persuasively. In Propaganda, Bernays describes PR as the ‘conscious and intelligent manipulation of the organized habits and opinions of the masses’. He claims this is an important aspect of democracy and ‘‘Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.’

It’s a small step to social controls through corporations and governments. These excursions into power soon encounter Foucault who explored the power and authority of institutions and the state, how it became anonymous and embedded in bureaucracies. For all his ideas have been supported or critiqued, the Foucaultian view of hierarchical surveillance is alive and well and living in Google.

We have become accustomed to digital ways of working, but resist digital pedagogic practice. The lecture and seminar remain the most popular form of transmission and debate. The virtual in learning environment remains largely invisible.

Visions are rarely neutral and with technology they are mostly utopian or dystopian. In 1999 Daniel Nobel wrote Digital Diploma Mills attacking the distribution of digitized course material online, seeing this as a regressive trend towards mass production and standardization in the favour of commercial interests. In 2005 the HEFCE first elearning strategy promoted technology enhanced learning as leading to transformation through radical and positive change. In 2011, Feenburg (author of Questioning Technology, 2001) claimed the promise of virtual learning in the 1990s has come to nothing – and ‘the automation of learning has failed’ 

The embedding of the university VLE affects everyone who works or studies there but it is not universally loved; more tolerated or even hated. It’s possible the sector is still in a state of transition. Socrates complained the written word would damage education if people no longer needed to meet up and discuss philosophical ideas. After Gutenberg, there was concern the book would harm the educational imperative. Resistance to teaching and learning online may be an extension of academic culture shock. Or resistance may run deeper, indicative of caution from critical thinkers and reflective practitioners.

Digital education; more brown-ground than blue-sky approaches

The joy of a digital education strategy is the potential to enhance teaching and learning. The recognition we are under-resourced to support digital engagement is welcome. The fear is the starting place. Blue sky thinking is visionary. Before looking to something out of reach, some brown ground work is needed first.

When the word transformative is applied to technology I get nervous. In the beginning, twenty years ago, transformative was common. HEFCE’s first elearning strategy (2005) promoted the ‘transformative potential of technology’, following government ambitions for the internet to transform society – no less. In 2009  HEFCE published a revised strategy. Transformative is still in there but the word enhancing dominates. Enhance is a better ambition. The TQEF of those times was aptly named – Teaching Quality Enhancement Fund. The university’s Best Practice Office, renamed  Teaching and Learning Development Office, was funded through the TQEF and its Teacher Fellow Scheme a great example of how education development funds support innovative digital practices in teaching and learning, led by teachers not technologists, who sought to enhance not transform.

HEFCE have stuck to their 2009 definitions of ‘transform’ and ‘enhance’ in their triple ambitions for technology enhanced learning. They see TEL leading to:

  • efficiency (existing processes carried out in a more cost-effective, time-effective, sustainable or scalable manner)
  • enhancement (improving existing processes and the outcomes)
  • transformation (radical, positive change in existing processes or introducing new processes).

I think we need to be positioned on the middle ground of enhancement where technology is an additional pedagogic layer – not a replacement. Virtual learning cannot automate the higher education experience.  Blue sky thinking is not the way forward at the present time. We need to ground strategic thinking in what we have and what we know.

I’ve always worked where nervousness and excitement combine. Fear of technology is a serious condition. We should take more notice of it. There’s much to learn from resistance. Nervousness has many forms; you might not even see it’s there. Quite often, the realisation of how technology can support/enhance existing practice pushes the nervousness away. But like an addiction, it always back. In particular it strikes when you’re alone in front of the computer and something doesn’t work as you expected or you’ve forgotten what to do next. This is the point the technology gets put to aside and traditional methods of working re-emerge. Most people prefer the comfort of the familiar and the secure. The danger/thrill seekers are the minority. Digital practices are much less about the hardware/software/workshops – they are human and individual – and as such there is no one-size-fits-all solution.

A digital education strategy has to recognise the person behind the machine, the pedagogic differences between subject disciplines, the diversity of ways people use computers and access the internet and above all the nature of  help. This is brown ground stuff. It’s the bottom line. The starting point. Unless we have empathy for resistance, digital divides can’t be seen. Unless we acknowledge the work to be done in encouraging, supporting and resourcing the late adopters, digital education will always be unequal and exclusive.

Grumbly Monday…

There are so many places to be online and I want only one. Ideally this blog is my one stop shop. A snapshot of who I am and what I do. So this needs to include photographs. But my relationship with WordPress and images has always been fractious.  The NextGEN Gallery tool did what I wanted. Then something broke and instead of fixing it a new media tool was added.  Now I have to start from scratch when hundreds of pictures of projects and colleagues are already uploaded through NextGEN. The Media tool contains the promise of linking to NextGEN but when I try nothing happens.

MEdia tool with link to NextGEN gallery

 

I create a new Gallery as a slideshow but on the post page I get the message this requires JavaScript – ok, but what next?  Help isn’t helpful if it doesn’t include the information you need to solve the problem.

error message saying the slideshow function needs javascript

I used to like the Social Homes Widget link to my Flickr Photostream. Then Flickr changed format and my account settings split into old and new. Both with the same url. I can move between them in Flickr but the widget only showed old images when I wanted new ones. I added a NextGen Widget to the side bar instead. It gives me the thumbnails I want but they open onto a blank page. I wonder why the tool is still there when it doesn’t work. A Jet Pack image widget only gives a broken link although everything looks like it’s filled in correctly.  Maybe it only takes certain URLs and not others.

Jetpack image widget broken link

This is about digital literacies. I could do better but I do try and I’m not digitally illiterate.  WordPress frustrates me; it always has done. It offers multiple ways to work with images but none of them do what I want. Linking the different elements of your life online should be easier than this. Plus it takes time. There is never enough time and when you can’t achieve your aims it feels time is wasted. I never know if it’s me or the technology but either way the result is too often not doing things because you can’t make them work.

I’ve stuck with this for several reasons. The assessment for the short course Teaching and Learning in a Digital Age is an eportfolio and there are a few other projects across the university looking at WordPress as an eportfolio tool. Text only blog posts are boring. Images can ‘educate, inform and entertain’. They are essential components of any eportfolio environment and I’m interested in how we support eportfolio construction at Lincoln. WordPress is ok. I like it a lot but when it comes to usability I think it could be better. Plus it’s Monday morning – never the best part of the week – and sometimes it’s cathartic to start the week with a good grumble!

politics and power…

My Ethics approval (EA2) was resubmitted and conditionally passed with comments to be addressed. One was about the issue of power. There was not enough of it.

image of text from EA2 comments saying there is not enough discussion of power!

Power is not often on my mind. I know my place. I don’t manage – I scaffold. I liked participatory action research (PAR) as a methodology because it enables collaboration. PAR will test my theories around online learning; namely the student knows themselves best. When it comes to finding ways to support staff engagement with technology for education, the students will be teaching me. I have a toolkit of online learning activities but without participation they won’t get used and learning will be limited. Virtual learning is a partnership. Without communication and collaboration it simply won’t work. Online tutors need to be skilled in creating opportunities for learning at a distance when all the evidence suggests successful teaching is fundamentally a social activity. It’s a challenge and this doctoral research will aid the development of teacher education at Lincoln. So what did I need to say about power?

I’ve had to reflect on this. The Teaching and Learning in a Digital Age (TELEDA) course is heavy on reflection. It’s a teaching tool in itself. Revisiting Freire, I was struck again by the fundamental simplicity of critical pedagogy. The ancient greeks had it sussed. From Socrate’s the unexamined life is not worth living to the words above the Delphi Oracle ‘know thyself’ – politics is and always has been ultimately personal. Why do we do the things we do? Why do we teach? Is it to replicate and reinforce or to challenge and change?

The move towards incrasing blended and fully online courses has the potential to widen participation but also reduce the quality of the experience. Retention figures evidence the difficulty of engaging learners online. Who talks about MOOCs these days? It took less than a year for the bubble to burst.  There are important lessons to learn from MOOCing. Back to power.

I have a problem with the idea I might in some way be disempowering. I’d interpreted PAR as willingness to give power away – after all, it’s inviting critique of my practice. Then I thought about TELEDA’s resources. As well as critical evaluation of the philosophy and practice of open education,  I’m insisting on a critical awareness of digital exclusion. TELEDA is my platform for drawing attention to alternative ways of being and raising awareness of excluded voices.

In an increasingly digital society, to be shut out from the digital platforms of the public sphere is to be marginalised and excluded. Higher education has a responsibility to  seek out and challenge exclusion rather than replicate and reinforce exclusive attitudes and behaviours. The subject of digital access is challenging and uncomfortable. I’m asking participants to examine their own practice for barriers, knowing they will find them and perceive removing them as additional, often unnecessary, work. Who provides audio and video content in alternative textual formats? No where near enough!

I believe inclusion is an essential component of effective digital scholarship and integral to teaching and learning in a digital age. If higher education doesn’t address the causes and mending of digital divides it is failing society. TELEDA is my way of making a difference. I can’t change the world but I can change my part of it.

I can see myself and my PhD may be more political than I realised.

Points of Power…Student as Producer Conference Day Two

Mike Neary Student as Producer Conference

Conferences highlight the value of shared time and place. Mike Neary opened Day Two of the Student as Producer Conference. Disrupting traditional keynote presentation style, sitting behind a table with a hand written notebook, Mike talked about the layers of Student as Producer.  It’s been three years. In that time, the eloquence of Student as Producer has become refined. There is strength in layers and Student as Producer has multiple levels of engagement. It’s also startlingly simple. Involve students in their education. Invite academics to rethink their teaching. Discover how the relationship between teaching and research can be made less dysfunctional.

The thinking needs to be critical. Critical as political, as well as personal. Political thinking takes time. I’m not sure I’m political enough. Engaging with change isn’t easy. Not because changing practice is difficult – it’s the other,  often invisible, requirements.  Time. Motivation. Confidence. Change is resource heavy. We resist less through dissensus over new practice principles, but the weight of workloads, bureaucracy, administration. We rarely live in isolation and our others might not acknowledge the social and institutional crisis or ways to protect, defend and reinvent the idea of the university as a radical political project.

I’m a pragmatist. I want to make a difference – who wouldn’t – but I’ve stopped trying to change the world. These days I focus on my little part of it, using education to raise awareness of digital divides and social necessity for digitally inclusive practice. I’m not a revolutionary Marxist, but the social impact of the internet drives me to challenge digital discrimination as a road to social justice.

Digital scholarship is a strand of Student as Producer. The University is developing a Digital Education Strategy.  Mike talked about the Reinvention Centre at Warwick; its absence of chairs and tables designed to destabilize expectations of an educational environment. There was no power point. Mike says the teacher is the point of power. Today, an internet connection is the point of power. Re-imagining scholarship for 21st century also requires attention to the digital aspects of education, in particular the parameters of access, exclusion and use. Maybe we’re not talking about this aspect of Student as Producer as much as we could.

Student as Producer and OER: enhancing learning through digital scholarship

With hindsight I should have done a workshop. There were more questions than time to ask them. I halved the session; planning 15 minutes to raise issues and 15 minutes to talk about them. On reflection I should have done a pecha-kucha; a mini presentations of 20 PowerPoint Slides with 20 seconds each to talk about them (6.40 minutes in total). A PK would probably work with Prezi. Once, back in 2009, I saw Prezi used well – but never since. Prezi is a classic example of the technology leading practice. It has potential but too often the effect is sea sickness – not what you want to be remembered for.

My presentation suggested Boyer’s strands of scholarship; Discovery, Application, Teaching and Integration now required a layer of digital literacies – only then can we talk about digital scholarship – one of the strands of Student as Producer.  I showed how Embedding OER Practice http://oer.lincoln.ac.uk had created the time and space to talk digital, share digital practice, create enthusiasm for creative commons, for the reuse and repurposing of content, and now the project is over, how I’m trying to preserve some of the energy and enthusiasm for digital ways of working with TELEDA – the new Teaching and Learning in a Digital Age short course 30 M Level CATS – delivered and assessed entirely online.

Maybe my ending should have been my beginning (apologies TS Eliot); the challenge of student use of technology, in particular social media and mobile devices in seminars and lectures. I always try to fit too much in – but there is too much to talk about.

students using mobiles to photograph a presentation rather than taking notes      social media icons

Testing Xertes2

To say I’m disappointed with Xertes 2 is an understatement 🙁 It used to be up-front accessible – you could change the text size, colour, background etc to suit your own requirements. Xertes original accessibility toolbar

Xertes 2 has lost this. I’ve been told this is now html5 rather than Flash but the Tooltip function on the images isn’t working – not is the magnifier – at least, not in Chrome and I haven’t seen any browser preference specified.   whether I select Default, Full Screen, or Fit Window, the size remains 800 x 600 – unless I alter the Embed Code (see second example).  I may need to experiment more with sizing when creating content –  I worry this is another example of the invisibility of digital divides and prevalence of the tripartite MEE Model of computer access; Mouse, Eyes, Ears. Accessibility features need to be visible and at first sight this looks like a loss rather than gain.

Managing online communication and collaboration

Teaching and Learning in a Digital Age (TELEDA) Learning Block Four covered online communication and collaboration. It was clear from the  discussions the issue of what constitutes inappropriate behaviour is contestable. Personally, I incline towards old fashioned strictness! The internet increasingly supports environments where almost anything goes but this needn’t be the case for virtual learning environments. With my tutor head on – I’d suggest discussion forums are not chat rooms. Unless they’ve been set up for social purposes, they’re forums for discussing issues around teaching, learning and research and guidelines should be in place to maintain that focus.

It’s never too early to encourage students (and staff) to think about appropriate online identity and  boundaries between the personal/private and public/professional ways we present ourselves online including the language used. Students in particular need support in developing digital graduate attributes and awareness of the permanence of digital footprints. Establishing a code of conduct at the outset of any online discussion is good practice. It reminds participants of the purpose of the forum and can clearly state how any explicit or implicit personal criticism is unacceptable. With this in place, and a reminder to adhere to the code with each new topic, the ground rules are set and mark the point where intervention is required. How to manage that intervention is also contentious with different people having different ideas.  There’s no escaping the fact managing online communication and collaboration is a challenge. It is also time consuming. Yet when it works well, online discussion can offer powerful learning experiences through communities of practice where links between participants can remain active long after the course itself has ended.

Failure is not an option!

There’s a new thread running through my PhD reading and reflection; how little has changed with ‘e-learning’. In the digital education world, innovators and technologists have raced ahead – buoyed with project funding – reinventing multiple wheels and embracing the new affordances of social media, demonstrating their connectivism from tweeting cliques – while many more staff remain excluded from the mysteries of social media and virtuality, following the traditional lecture/seminar models and wishing learning technology would quietly leave the building. I find myself somewhere between the two. I’ve been reading Feenburg (see the PhD page) In the ninth of his ten paradoxes of technology, the co-construction of technology and society and resulting feedback loops are demonstrated through Esher’s print ‘Drawing Hands’. Like a Mobious Strip, or the chicken and the egg question, the print confuses our expectations of order. It reminds me of the VLE – the only way to learn it is to use it but how can we use it without supporting the learning? 

Escher print Drawing Hands

When VLE’s were first embedded into university systems there were expectations of adoption and use e.g.HEFEC’s Technology Enhanced Learning Strategy full of the rhetoric of transformation. Over on the Phd page I’ve quoted Feenburg who said in 2011 ‘the promise of virtual learning in the 1990s has come to nothing and elearning within the university has failed’. I’d suggest it hasn’t failed; more not worked out as well as it could have done. I’m a learning technologist with a remit to support virtual pedagogy. Failure is not an option. I still believe in the affordances of technology – access beyond the barriers of time and distance – and the potential power of online communication and collaboration to create communities of shared practice where learning takes off and runs. The best way forward is working directly with teachers and learning developers on how best to enable their own digital scholarship and literacies. There’s no secret to effective online learning. We know what works. Give staff time, space and incentivisation to adopt digital ways of working alongside a reliable knowledgeable support system – and they will – the TELEDA course shows enthusiasm and interest is there. What’s missing is the time, space and incentivisation – and a support system robust enough to reach across the schools and departments. The reason the OU do it so well is the resource they put into it. The reasons other institutions do it less well is their DIY approach to technology; elearning hasn’t failed, it just needs a different strategic approach to innovation.

Reading the literature around technology and society is to visit some gloomy, pessimistic viewpoints. I agree technology is devisive. Access to technological resources can be seen to replicate wider social structures of disadvantage and marginalisation. But I need to be optimistic.  I don’t see technology for education as necessarily essentialist – or as Douglas Kellner says in his response to Feenburg’s book Questioning Technology –‘…having a primary dimension which is functional…instrumental, decontextualizing, reductive, autonomising and determinist.’  P161-2. Those who interpret it this way miss the creative potential of the user.  I remain positive. Given the time, space and incentivisation to integrate and contextualise the use of technology, it can be enriching rather than dominating and reductive.

This is my motivation for adopting an action research methodology for my research  one which invites staff to participate in a process which seeks to improve relationships with an institutional VLE. I believe without investment into the staff who use it, who are best placed to say how they could use it more effectively, there can be no freedom from the loop of resistance. Without participatory research into the staff experience, resistance to the VLE will continue, it will be negatively critiqued, and used on a ‘needs-must-if-at-all’ basis. I do believe VLEs can be used effectively to enhance teaching and learning for on campus students and provide a valid alternative for those learning in isolation at a distance. I also believe staff are excited by the potential of new digital media but lack the opportunities to develop the new ways of thinking and managing their practice. The pilot run of Teaching and Learning in a Digital Age is already suggesting this. The challenge now is to investigate how best to manage this process before the next academic year.

 

Feenberg, A. (2010). Ten paradoxes of technology. Techné, 14(1): 3-15.

Feenburg, A. (2011) Agency and Citizenship in a Technological Society http://www.sfu.ca/~andrewf/copen5-1.pdf

Kellner, D. (2001) Feenberg’s Questioning Technology in Theory, Culture & Society, Vol. 18(1): 155-162, 2001.